First and foremost, I need to give the proper credit to Eva Abreu, who put the Conference together. It was filled with people both interested & interesting, and it fed both types of people’s appetites.
The opening keynote speaker was David Mathison, author of Be The Media, which I am in the middle of reading right now. He shared some pretty insightful thoughts with those of us at the Conference. He was a phenomenal speaker who, truly, wanted to help the audience learn how to make their professional lives easier (and more successful)! Some of my favorite points that he made were, “You are what you tweet!” and “There are so many ways to get the message out there without using “traditional” media.” For those of you who are interested, my next few posts will include reviews on Be The Media! I definitely recommend checking it out!
Alan Levy, CEO of Blog Talk Radio , was up after David (and David gave him quite the Intro)! Alan spoke about making social media more personal, and adding a voice to the “social media conversation”. I found Blog Talk Radio to be pretty interesting, but honestly, I found Cinchcast.com to be even more awesome (in fact, I found it to be so awesome that I made an account (http://www.cinchcast.com/kmwein)! Basically, your cinches are vocal Tweets … so people can hear what you’re saying, as opposed to just reading it (way more personal and way more social)!
The next few parts of the day included panel discussions and break off groups. The first panel discussion included 4 different panelists (John Lee of John Lee Media, Brian Donahue of Ledger Live on NJ.com, Loren Fisher of MyCentralJersey.com, and Michael Shapiro at TheAlternativePress.com). Each panelist had something different to say about the multimedia crossover. My personal favorite was Brian Donahue who was so pumped about his job and the “fun zone” in the office! Everyone should definitely check out some of his video footage and the way he handles video blogging (very cool)!
During lunch we had a great video presentation by Gary Vaynerchuk (author of Crush It) who spoke about his stance on social media. I thought he was a great speaker, and since he’s known for his informational videos I thought it was appropriate for the Conference. He was very informative and entertaining. I’m checking out his book, Crush It, now … so once I have a better idea of the content I’ll be sure to share it here!
The last part of the conference were 2 break out groups, one for social media intermediate & advanced users and the other for social media new users, government and non-profit. I spoke at the 2nd, on behalf of Special Olympics New Jersey, and was joined by Thomas Russo (Town Manager of Newton, NJ), Heather Taylor (Citizen’s Campaign), Michael Shapiro (The Alternative Press) and Jules Strachman (Karma 411). We each presented a brief case study of our organization and experience with social media and shared it with everyone else. Great info was presented from each of the panelists!
Since I didn’t attend the other break out group, all I can report is that there was very positive feedback and Lucy Banta (NJ Family Magazine), Itamar Kestenbaum (Moishe’s Moving), Chris Keiff (1 Good Reason Social Marketing), Amy Vernon (AmyVernon.net), and Lynette Young (Purple Stripe Productions, LLC) were praised for their breakout group!
This post is a long one, most won’t be … but this was necessary! It was a great day with a ton of information that helped a lot of people! I’m looking forward to next year’s! Were you there? Do you have something to say about it? Feel free to share it here!
More next time!